great brands are built on good stories.
Helping Brands & Leaders Inspire Action & Create Impact thru Powerful Brand Storytelling SERVICESLET'S TALK
Fractional Creative Direction
Brand Strategy & Creative
Strategic Content Partner
The internet is 5 billion people shouting into one microphone. Overwhelming, right? Sometimes it feels like no one can hear you.
But what you have to say - about your brand, about who you serve and why - needs to be heard.
Telling the right brand story is like slipping a pair of noise-cancelling headphones over the ears of your target customer. They tune you in, and tune everyone else out.
Hi, I'm Shannon - a seasoned creative professional & brand consultant with 20+ years of experience helping brands like yours ...
communicate the right story.
connect with the right people.
create the right results.
Looking for a strategic partner for powerful brand storytelling? Count me in.
Services.
Your Title Goes Here
Brand Strategy + Identity + Messaging
Your brand is more than what it looks like—it’s what people feel when they connect with it, and what they remember from interacting with it.
Brand Strategy helps shape that feeling, aligning every decision with the vision that defines your business. It’s about creating something bigger than just a product or service—a brand that guides how you lead, how your team works, and how your customers experience you.
Brand Design turns that vision into a design language that’s simple, iconic, and unmistakably yours. Every element—colors, typography, logo—is crafted to evoke the emotions and stories you want your customers to remember. It’s not just design; it’s the visual DNA of your brand, something people recognize and resonate with the moment they see it.
Brand Messaging brings your voice to life. It’s about saying more with less—every word, every story, carefully chosen to reflect your values and create lasting connections. When your messaging speaks with clarity and purpose, it doesn’t just communicate—it creates a relationship. This is how a brand moves from being noticed to being loved.
Fractional Creative Direction
Your team already has the talent—sometimes, it just needs focused guidance to unlock its full potential. With fractional creative support, your designers, writers, and marketers gain experienced leadership on a flexible basis, offering perspectives that align with your vision and empower the team to do their best work … all without the commitment of a full-time hire.
As a creative team leader, the goal is to collaborate closely with your team, providing direction that helps them push boundaries and elevate their ideas. Together, we create work that gets results for your clients and grows your brand reach and influence. This flexible support model ensures that your team receives the leadership they need – whether driving a major project or streamlining day-to-day creative operations.
Strategic Content + Brand Creative
A Strategic Content Partnership is perfect for ongoing social media or website content, thought leadership articles, or email campaigns.
Brand Creative Projects – like new website builds, marketing campaign visuals, brand photography, and more – are available as part of any brand development project.
Not sure what approach will fit best? Click the “Let’s Talk” button below and we’ll discuss your needs in detail, and see if there’s a fit!
Featured Work.
Gatorade - National Retail Campaign | NFL Athletes
Fractional Creative Support - Commercial Photography & Retouching
Dr. Frederic Bertley - Brand Development
Brand Strategy + Identity + Messaging
Dr. Frederic Bertley (affectionately known as Dr. B) is a renowned scholar, scientist (immunologist), educator, and the President/CEO of COSI – an award-winning science museum in Columbus, OH.
He and his team are the creative minds behind Dr. B in 3 – an Emmy Award-winning animated online series dedicated to science literacy.
Project Deliverables:
• Brand Design – including logo, custom icons, color palette, and typography standards.
• Brand Messaging – including long-form & short-form brand scripts, tagline, bio, mission, vision, purpose, values and more.
• Brand Guide – includes directives for usage of all brand artifacts, imaging protocols, typography standards, and more.
• Add-ons: Professional headshots, customizable branded pitch deck, and website refresh with new home page.
Dr. Heather Crockett
Brand Strategy + Identity + Messaging
Dr. Heather Crockett is a seasoned, dedicated dentist with a deep commitment to oral health and a passion for serving underserved communities. She earned her Doctor of Dental Surgery (DDS) from The Ohio State University College of Dentistry and and Master’s in Public Health (MPH) from Yale University. Dr. Crockett is opening her own dental clinic – Rosebud Dental in Gahanna, OH – early in 2025.
Project Deliverables:
• Brand Design – including logo, custom icons, color palette, and typography standards.
• Brand Messaging – including long-form & short-form brand scripts, tagline, bio, mission, vision, purpose, values and more.
• Brand Guide – includes directives for usage of all brand artifacts, imaging protocols, typography standards, and more.
• Brand Imagery: Professional headshots and lifestyle images for marketing collateral.
Sound strategy and purposeful design are crucial for building a successful brand. But without a compelling story, your message gets lost in the noise.
I can help. Let’s build a strategic narrative so your brand connects with the right people, and you get the right results.
Feedback.
Prior to working with Shannon, my biggest challenge was positioning myself in the marketplace. He helped me flush out the nuances of my skills, background and goals – and crystallize my brand story and message. Our work resulted in – not only a robust brand identity manual and brilliant creative assets – but the ability to negotiate deals with bigger brands. And Shannon actually joined me on those calls to help negotiate new deals. He demonstrated a superb ability to communicate my brand’s worth with conviction – and I’ve landed deals I don’t believe would have happened without him.
We’ve worked with Shannon in a fractional creative support role and have been very happy with ALL his work. He is dedicated to creating excellent work, is very easy to collaborate with, and is just an all-around really fun guy! We always look forward to chances to work with him.
Shannon helped me clarify my new positioning and messaging. He also guided me through my visual rebrand and implemented all the updated assets in a new website. I now book training sessions and coaching appointments through my site and host live virtual training sessions with my clients! We’ll be recording content in the home studio as part of the new content strategy Shannon is helping me with. I can’t speak highly enough of him, his work ethic, or his expertise!
His ability to capture the essence of a brand and translate it into stunning images is remarkable. Shannon listens to clients’ needs and collaborates closely to ensure their vision is brought to life. His technical expertise and artistic flair result in creative output (photography and/or digital work) that beautifully conveys the desired message.
Shannon’s work has significantly impacted our marketing efforts, elevating our brand and connecting with our audience. His reliability and passion make him a fantastic professional to work with. I highly recommend Shannon for any commercial photography or creative consultant needs.
1. Complete the form.
Use the button below to tell me about what you're working on and how I can help. I'll review your information and respond within 24 hours.
2. Schedule a call.
I'll send you a link you can use to schedule a 15-minute discovery call. I'll be ready with follow-up questions about your project.
3. Create a plan.
We'll discuss your needs in detail, and determine if we're a good fit. From there we'll finalize what it looks like to work together, and create a plan.
Monday – Friday | 9:00am – 6:00pm
• by appointment only
2000 S High St. Suite B210
COLUMBUS OH | 43207
• by appointment only
hello@shannonwilliams.work
• by appointment only
Shannon W. Williams is a Creative Director & Brand Strategist serving Columbus, OH & beyond.